diff --git a/reflect_test.go b/reflect_test.go
index a95263a..5b654e9 100644
--- a/reflect_test.go
+++ b/reflect_test.go
@@ -4,6 +4,7 @@ import (
 	"fmt"
 	"math"
 	"reflect"
+	"strings"
 	"testing"
 )
 
@@ -843,3 +844,39 @@ func TestStructCallParameterConversion(t *testing.T) {
 		}
 	})
 }
+
+type TestTextUnmarshallerCallParameterConversion_MyStruct struct{}
+
+func (m *TestTextUnmarshallerCallParameterConversion_MyStruct) UnmarshalText(b []byte) error {
+	if string(b) == "good" {
+		return nil
+	}
+
+	return fmt.Errorf("NOT_GOOD: %s", string(b))
+}
+
+func TestTextUnmarshallerCallParameterConversion(t *testing.T) {
+	tt(t, func() {
+		test, vm := test()
+
+		vm.Set("f", func(t TestTextUnmarshallerCallParameterConversion_MyStruct) bool { return true })
+
+		// success
+		test("f('good')", true)
+
+		// explicit failure, should pass error message up
+		if _, err := vm.Run("f('bad')"); err == nil || !strings.Contains(err.Error(), "NOT_GOOD: bad") {
+			t.Fail()
+		}
+
+		// wrong input
+		if _, err := vm.Run("f(null)"); err == nil {
+			t.Fail()
+		}
+
+		// no input
+		if _, err := vm.Run("f()"); err == nil {
+			t.Fail()
+		}
+	})
+}
diff --git a/runtime.go b/runtime.go
index bacada2..2bf2cba 100644
--- a/runtime.go
+++ b/runtime.go
@@ -1,6 +1,7 @@
 package otto
 
 import (
+	"encoding"
 	"errors"
 	"fmt"
 	"math"
@@ -530,6 +531,20 @@ func (self *_runtime) convertCallParameter(v Value, t reflect.Type) reflect.Valu
 		return reflect.ValueOf(v.String())
 	}
 
+	if v.kind == valueString {
+		var s encoding.TextUnmarshaler
+
+		if reflect.PtrTo(t).Implements(reflect.TypeOf(&s).Elem()) {
+			r := reflect.New(t)
+
+			if err := r.Interface().(encoding.TextUnmarshaler).UnmarshalText([]byte(v.string())); err != nil {
+				panic(self.panicSyntaxError("can't convert to %s: %s", t.String(), err.Error()))
+			}
+
+			return r.Elem()
+		}
+	}
+
 	s := "OTTO DOES NOT UNDERSTAND THIS TYPE"
 	switch v.kind {
 	case valueBoolean: